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The Instant logo is composed from a wordmark and symbol that always work together as a unified system. The wordmark is set in Inter Bold, tracked tight at -8%, and always lowercase. The lowercase setting is intentional, keeping the mark approachable and modern without sacrificing authority.
The arrow icon signals momentum, the idea that Instant is always pushing forward, always driving output, never standing still. Seeing the mark should evoke a feeling of energy of a platform that works faster, and smarter than the alternatives.
The double forward arrow symbol sits directly after the wordmark, anchored to the x-height of the type. It is not floating, not oversized, and not an afterthought. It is sized and positioned to feel like a natural extension of the letters, as if the word itself is moving forward.
The arrow icon signals momentum, the idea that Instant is always pushing forward, always driving output, never standing still. Seeing the mark should evoke a feeling of energy of a platform that works faster, and smarter than the alternatives.
The symbol is sized to the x-height of the wordmark. Not the cap height, not the full ascender. The x-height. This keeps it optically balanced with the lowercase letters and gives the lock-up its sense of cohesion.
On its own, the symbol is reserved for contexts where the full lock-up isn't practical. Profile images, favicons, and graphic compositions where Instant's presence is already established. In every other situation, the full lock-up is the correct choice.
The symbol always renders in Core Green. It never changes to white, black, or any other color outside the three approved variants. The green is what makes it instantly visible, recognizable, and unmistakably Instant.
The Instant symbol
The symbol as profile image
As graphic element to represent Instant’s impact
The Instant logo appears in three configurations. Each one is designed for a specific context. Always choose the appropriate variant and never improvise an alternative.
Primary, dark on light.
The default. Instant Black wordmark and green symbol on white or near-white. This is the version to reach for first across the majority of everyday touchpoints including documents, presentations, print collateral, and light-mode digital contexts.
Secondary, light on dark.
For dark backgrounds. White wordmark and green symbol on Instant Black or deep navy. Used across digital products, event materials, merchandise, and any context where a dark background is already established.
Tertiary, dark on gradient.
Reserved for moments of high visual impact. Hero banners, campaign headers, and key merchandise. The wordmark and symbol both render in dark on the Instant green gradient. Use it sparingly so it retains its power.
Primary Instant Logo
Secondary Instant Logo
Tertiary Instant Logo
The exclusion zone ensures the legibility and impact of the Instant logo by isolating it from competing visual elements such as text, graphics, and imagery. The diagram shows the correct amount of space that should surround the logo at all times. No accompanying text or logos should appear in this area.
The minimum clearspace on all four sides is equal to the x-height of the Instant wordmark. This measurement is taken from the lower portion of the "i" in Instant, specifically the height of the lowercase letterform from baseline to top. This is the smallest the clearspace should ever be. More space is almost always better.
When Instant appears alongside a partner, platform, or event brand, the two logos are joined by an "x" separator. The x is taken directly from the Phosphor icon library, keeping the separator visually consistent with the rest of the Instant icon system. It sits centered between the two logos at the same optical height.
The Instant logo always appears first. The partner logo follows on the right. Both logos should be reproduced at a similar optical weight and ideally on the same baseline. If a partner logo appears significantly heavier or lighter than the Instant mark, adjust the scale to create balance. Never distort either logo to achieve this.
Co-branded lock-ups follow the same variant rules as the standard logo. Use the primary on light backgrounds, the white variant on dark, and reserve the on-green version for high-impact campaign moments where both brands are clearly represented.
The same exclusion zone rules apply to co-branded lock-ups. Maintain clearspace around the entire lock-up, not just the Instant logo.
The Instant logo has a life beyond static applications. In video and motion assets, the logo is used as an end card, appearing as the final frame across all produced content.
The end card is simple by design. The logo sits centered on Instant Black with generous white space on all sides. Nothing competes with it. No tagline, no URL, no supporting copy. Just the mark, the space around it, and the confidence to let it land.
Used consistently, the end card becomes one of the most recognizable moments in the Instant brand. Every video signs off the same way. Every motion asset ends in the same place. That consistency compounds into recognition.
Resources
We’ve also created feature logos to accompany the brand, and to be used
Instant Audiences Light Mode
Instant Audiences Dark Mode
Instant Checkout Light Mode
Instant Checkout Dark Mode
Instant SMS Light Mode
Instant SMS Dark Mode
Last Updated April 2026 © Instant
